My thoughts on Apple Vision Pro
A Glimpse into Apple's VR Ambitions
Lets take a look at an intriguing aspect of Apple's product line that could offer some insights into its future: The Apple Vision Pro. This device is Apple's first official mixed reality headset, packed with groundbreaking features such as EyeSight and Digital Persona, which are designed to keep users engaged with the physical world while being immersed in the virtual one.
But what's really interesting about the Vision Pro is its staggering price tag of $3,499 and its anticipated release date of 2024, initially only in the U.S. Let's be honest, If you think that 3,499$ is expensive, this device is not for you. This device is specifically designed a for a very niche clients who has this spending capability.
The iPhone: Apple's Crown Jewel
Ever stopped to think about just how crucial the iPhone is to Apple's impressive success? Let's start by stating a simple truth: Apple makes some of the best smartphones in the world. No question about it. Their iPhones have consistently raised the bar in the tech industry, shaping our expectations and defining what a smartphone can be. This iconic device isn't just another product in Apple's lineup - it's the key that unlocks Apple's world.
The iPhone alone brings in a mind-boggling 52% of Apple's revenue. Put simply, the iPhone isn't just a device; it's the powerhouse driving Apple's domination in the tech scene.
Signs of Innovation Stagnation
Despite my keen interest and investment in Apple, there's a concern that's hard to ignore. The iPhone's wide-ranging usefulness could be a bit of a double-edged sword. It's starting to feel like the iPhone has become the model for Apple's product development, causing other gadgets to look like mere add-ons to this popular device. This trend may hint at a slowing pace in Apple's wave of innovation. The unveiling of iOS 17 seems to confirm this concern. Its headlining feature was contact wallpapers, which is a neat addition but hardly a groundbreaking innovation.
Apple's Image Consciousness
Another interesting observation lies not in what Apple's executives are doing, but in what they're not doing. Have you noticed how rarely we see Apple executives wearing the Apple Vision Pro for a photo op? This could be a conscious decision to avoid projecting an image that's too closely associated with the dystopian vibes that virtual reality sometimes evokes. It could also be interpreted as a move to maintain a sense of mystery and anticipation around the product.
Striking the Perfect Balance
So, let's appreciate the delicate balance that Apple must maintain. The iPhone, a device relied on by millions around the world, needs to work flawlessly. Making big changes or introducing risky new features could potentially mess up the user experience. So, while Apple's current cautious approach might appear to limit innovation, it's actually ensuring that users stay happy and content.
The Future: Safety or Breakthrough?
This leads us to an important question: what's next for Apple? Will it stick to the tried-and-true route, ensuring steady success? Or will it take a bold leap, surprising us with innovations that we didn't even know we needed?
One thing for sure is that they didn't want another Oculus event like below. Yikes.
Conclusion
Perhaps, as we ponder the iPhone paradox, we should remember that innovation isn't only about introducing groundbreaking features. It's also about refining and perfecting the user experience. Perhaps, for Apple, the future isn't about making giant leaps, but about taking thoughtful strides. As we question its pace of innovation, there's no denying that Apple continues to redefine our relationship with technology. One of the use cases that was shown by apple is people using Vision Pro in airplanes. Imagine all the business class people sitting with their headsets like above.
